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Goodyear is an iconic brand built on 115+ years of dedication to uncompromising standards and performance. Founder Frank Seiberling began building The Goodyear Tire & Rubber Company in 1898, the company’s name was a tribute to Charles Goodyear, who had died 30 years earlier, to recognise his discovery of rubber vulcanisation after a long and courageous search. Today, the Goodyear brand can be found on footwear, apparel, accessories, luggage and sports equipment, promotional items, car accessories, safety products, toys, die cast and memorabilia.

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